Majors and Aims of Education

The Global Business Major aims to cultivate global business professionals who can respond effectively to the rapidly changing global economic environment and the era of digital transformation. The curriculum is designed by integrating fundamental theories of business administration with diverse areas such as global market understanding, data-driven business analysis, digital marketing, and customer experience management. Students develop a comprehensive understanding of the global business environment while strengthening their data analysis skills, strategic thinking abilities, and competencies in international business operations. In addition, through project-based courses, seminars, and practice-oriented activities, students gain practical experience and enhance their problem-solving skills in real-world business contexts. Graduates are well prepared for a wide range of career paths, including global corporations, international sales, global marketing, business data analytics, customer experience management, and global entrepreneurship.